WEGENER’s iPump 525 IP media player is opti¬mized for enterprise applications requiring a high level of customization per screen, such as, digital signage and news & information channels. The iPump 525 IP media player is a remotely commanded unit for automating file-based content distribution and playout of video, audio, text and graphics. For advertisement based signage, video playout can be tailored on a site by site or regional basis to showcase products based on sales targets or availability. All video playouts can be augment¬ed with graphics and text, such as local merchant names, locations and phone numbers. Addition¬ally, the text overlay (static, crawl, etc.) feature of the iPump 525 can be used to immediately update hundreds of displays with crucial time sensitive information, such as financial exchange rates, stock prices, plane schedules, horse racing odds, and much more.